Gaya APA

Mccarthy, E, J., Perreault, W, D. (2005). Basic marketing : a global managerial approach (Ed.15). Boston: McGraw-Hill.

Gaya MLA

Mccarthy, E., Jeremo., Perreault, William, D. "Basic marketing : a global managerial approach". Ed.15 Boston: McGraw-Hill, 2005. Text.