Gaya APA
Clow, K, E., Baack, D. (2007).
Integrated advertising, promotion, and marketing communications (3 rd ed.).
Hoboken, NJ:
Prentice-Hall of India Private Limited.
Gaya MLA
Clow, Kenneth, E., Baack, Donald.
"Integrated advertising, promotion, and marketing communications".
3 rd ed.
Hoboken, NJ:
Prentice-Hall of India Private Limited,
2007.
Text.