Gaya APA

Clow, K, E., Baack, D. (2007). Integrated advertising, promotion, and marketing communications (3 rd ed.). Hoboken, NJ: Prentice-Hall of India Private Limited.

Gaya MLA

Clow, Kenneth, E., Baack, Donald. "Integrated advertising, promotion, and marketing communications". 3 rd ed. Hoboken, NJ: Prentice-Hall of India Private Limited, 2007. Text.