Gaya APA

Lal, R. et al (2005). Marketing management : text and cases (Special Indian Edition, 7 th reprint). New Delhi: Tata McGraw-Hill Publishing Company Limited.

Gaya MLA

Lal, Rajiv. et al. "Marketing management : text and cases". Special Indian Edition, 7 th reprint New Delhi: Tata McGraw-Hill Publishing Company Limited, 2005. Text.