Gaya APA

Mccarthy, E, J., Perreault, J, W, D. (1984). Basic marketing : a managerial approach (8th ed.). Homewood, Ill.: Rineka Citri.

Gaya MLA

Mccarthy, E., Jeremo., Perreault, Jr.,, William, D.. "Basic marketing : a managerial approach". 8th ed. Homewood, Ill.: Rineka Citri, 1984. Text.